In such a competitive hiring market, employers need to know how to attract and recruit top talent. It might come as a surprise, but financial incentives might not be enough to really grab the attention of the candidates you are most interested in hiring. Employees are increasingly interested in working for companies that are committed to their employees’ professional development, their work-life balance, and providing a positive corporate culture. Today’s blog discusses a number of key tips that will help you improve your company’s culture easily and effectively.
Understanding Your Mission and Values
To truly create a positive work environment, managers and leadership need to fully understand and embrace the corporate mission and values. These should be stated clearly in your business’ founding documents and outlined within the employee handbook. But most of all, employers need to be well versed in discussing the core mission and values of their company. It’s important not to show any hesitancy when asked about it. Hiring managers should be able to confidently describe and talk on the subject of these founding principles when talking with prospective hires. Candidates want to know what the overall culture of a company is and whether it will be a good fit for their particular work style and goals. Being able to communicate the mission of a company helps applicants understand what kind of company they are interviewing with.
Setting a good example for existing employees and applicants is critical to building a positive corporate culture. By not allow yourself to become just an “employee” and complaining about issues in public, you help create and maintain a strong and united cultural image. While of course even managers experience frustrations with their companies from time to time, employees look to leadership for inspiration and confidence. It really is up to you to stay positive and create the type of corporate culture that employees love.
Get to Know Your Employees
Creating a strong work culture and positive team spirit involves developing and building relationships with your employees. Managers can do this by getting to know their team members on a deeper level than their daily work contributions. Consider hosting fun team-building activities and networking opportunities that encourage employees to interact with corporate leadership in a more relaxed situation than they might otherwise be afforded. Commit to learning about the interests and goals of your team so you can engage with them on a much higher level than you would otherwise be able to.
Walk the Walk
In order to create a truly positive work culture, management has to live the values of the company. It is not enough to simply know the values and direct employees to incorporate the business’ mission statement into their daily work product. If your company values workplace safety or creating a positive work environment, it is up to you as a leader to showcase how those values are ingrained in your daily life and decisions so that employees can do the same.